Heather Goodwin

Think of me as a brand producer—and master resource connector.

I work with company leaders and teams to bring brands to life in ways that are memorable, strategic, and full of personality. I pay close attention to the details—because that’s where differentiation lives. Every piece matters when you’re building a brand experience that truly connects.

I’m a conductor at heart. I thrive on turning ideas into reality, organizing the chaos, and guiding the action while bringing others into the process. I’m a connector by nature, energized by interaction and driven by relationships. I’m also a big-picture interpreter—quick to digest complexity, spot patterns, and see what others might miss.

With 30 years in the business—and deep experience across investment banking, private equity, and venture capital—I know how to link strategy with execution. I curate teams, shape stories, and help brands do more than show up—I help them stand out.

I founded The Goodwin Company on a simple belief: great brands don’t just represent your business—they power it.