Meet Heather Goodwin.

Think of me as a brand producer.

I know how to distill and amplify brands so they work to produce greater business results — internally by strengthening team culture and externally by engaging and attracting the right people and companies for business opportunities.

As a master resource connector between your business and clients, I leverage the business experience I’ve gained over my 30-year career. Based on your firm’s needs, I curate a trusted team of marketing, communication and brand partners to help your team tackle anything from strategic thought leadership to direct management of tactical project execution.

Nothing drives a company’s growth and longevity better than the total experience it offers, and it all starts with the brand. I created The Goodwin Company to help businesses uncover and recognize the importance for their brand to live, breathe, and evolve.

Value-Add Partnership

My desire to work with company leaders and teams stems from my ability to pay attention to all the details that add up to a differentiating, memorable brand and communication experience.

  • I am a conductor at heart who thrives on turning ideas into reality. I like to direct the action but involve those around me to help determine what needs to be done and the best way to do it. Organizational detail is my mantra. 

  • I am a resource master who is a natural people connector who loves maintaining my affiliations. I enjoy working in environments that are steeped in interaction.  

  • I am a big-picture interpreter who masterfully digests information and reads between the lines, even with abstract concepts. Context is everything and seeing the big picture is my game. 

  • I am an ambassador who cheers on others. I love to help others find and achieve success. It’s what I do best.  

“Heather is the consummate collaborator with her clients, building brands that clearly and authentically articulate their mission and value proposition. I have witnessed the results of her work for close to 20 years and recommend her for companies that haven’t yet realized how to use brand to their competitive advantage.”
— Beth LaBreche, Marketing and Communications Advisor and Strategist